Big brand big trouble lessons learned the hard way Jack Trout.

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Material type: Text

TextLanguage: English Publication details: New York John Wiley and Sons 2001Description: x, 223p., 23cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	HMS Central Library	General Collection	658.827 T81B (Browse shelf(Opens below))	Available		89441

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