Kleppner's advertising procedure J. Thomas Ruesell, W. Ronald Lane.

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Material type: Text

TextLanguage: English Series: (The Prentice Hall series in marketing)Publication details: New Delhi Prentice Hall of India 1996Edition: 13th edDescription: xvi, 799p., col.ill.; 26cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	HMS Central Library	General Collection	659.1 R98K (Browse shelf(Opens below))	Available		89652

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Previous	659.1 R80H How to advertise what works and what doesn't and why	659.1 R80H How to advertise what works and what doesn't and why	659.1 R89A Advertising communications and promotion management	659.1 R98K Kleppner's advertising procedure	659.1 S15A Advertising theory and practice	659.1 S28P Promotion and integrated marketing communications	659.1 S40A Advertising and promotion and supplemental aspects of integrated marketing communications	Next

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