Advertising and promotion an integrated marketing communications perspective George Edward. Belch, Michael A. Belch.

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TextLanguage: English Publication details: Boston McGraw Hill 2001Edition: 5th edDescription: 795p.; 28cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	HMS Central Library	General Collection	659.1 B40A (Browse shelf(Opens below))	Available		90019
General Books	HMS Central Library	General Collection	659.1 B40A (Browse shelf(Opens below))	Available		90102

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Previous	659.1 B32A20 Advertising management	659.1 B40A Advertising and promotion an integrated marketing communications perspective	659.1 B40A Advertising and promotion an integrated marketing communications perspective	659.1 B40A Advertising and promotion an integrated marketing communications perspective	659.1 B40A Advertising and promotion an integrated marketing communications perspective	659.1 C18F The Future of advertising new media, new clients, new consumers in the post-television age	659.1 E15A The Art of cause marketing how to use advertising to change personal behaviour and public policy	Next

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