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Services marketing integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner.

By: Contributor(s): Material type: TextTextPublication details: New Delhi Tata McGraw Hill 2003Edition: 3rd edDescription: xx, 668p.: ill.; 27cmISBN:
  • 0-07-053042-4.
Subject(s): DDC classification:
  • 658.8 Z04S
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