Marketing management text and cases Rajagopal.

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Material type: Text

TextPublication details: New Delhi Vikash Publishing House 2000Description: xvii, 303p.; 24cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	HMS Central Library	General Collection	658.8 R14M (Browse shelf(Opens below))	Available		122238
General Books	HMS Central Library	General Collection	658.8 R14M (Browse shelf(Opens below))	Available		122239

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Previous	658.8 P14I Introduction to marketing theory and practice	658.8 P80M Marketing concepts and strategies	658.8 R14M Marketing management text and cases	658.8 R14M Marketing management text and cases	658.8 R17A Application exercises in marketing the Indian context	658.8 R17A Application exercises in marketing the Indian context	658.8 R17M Marketing management planning implementation and control; the Indian context	Next

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