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Total integrated marketing breaking the bounds of the function James Mac Hulbert, Noel Capon, Nigel Piercy.

By: Contributor(s): Material type: TextTextPublication details: London Kogan Page 2003Description: xii, 356p.; 23cmISBN:
  • 074944018X.
Subject(s): DDC classification:
  • 658.2 H90T
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Item type Current library Collection Call number Status Date due Barcode
General Books HMS Central Library General Collection 658.2 H90T (Browse shelf(Opens below)) Available 122378

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