Market based management strategies for growing customer value and profitability Roger J. Best

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TextPublication details: New Delhi Prentice-Hall of India 2005Edition: 4th edDescription: xxii, 506p.; 24cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	HMS Central Library	General Collection	658.8 B50M (Browse shelf(Opens below))	Available		128713

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Previous	658.8 B13L Liberalization of services a global and Indian perspective	658.8 B15M Marketing strategy and management	658.8 B40I It takes a prophet to make a profit 15 trends that are reshaping American business	658.8 B50M Market based management strategies for growing customer value and profitability	658.8 B70C Contemporary marketing	658.8 B75M Marketing management a strategic approach with a global orientation	658.8 B77S Strategic marketing in the customer driven organization	Next

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