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Marketing management planning, implementation and control, global perspective Indian context V. S. Ramaswamy, S. Namakumari.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Delhi Macmillan 2002Edition: 3rd edDescription: xxxv, 748p.; 28cmISBN:
  • 033393719-8.
Subject(s): DDC classification:
  • 658.8 R17M
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