Dayal, Manoj <br/><br/>
Media metrics :  an introduction to quantitative research in mass communication / 
Manoj Dayal 
 - New Delhi:  Sage Publications,  2017. 
 - xxiii,458p. 
<br/><br/><label>ISBN: </label>9789386062161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Media metrics<br/>Mass media- research methodology<br/>Mass communication
<br/><br/><label>Dewey Class. No.: </label>302.230727  / DAY