Churchill, Gilbert A, Jr. <br/><br/>
Basic marketing research / 
Gilbert A. Churchill, Jr. 
 - Chicago:  The Dryden,  1988. 
 - xvii, 765p. 
<br/><br/><label>ISBN: </label>0030072786 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 C56B