Batra, Rajeev <br/><br/>
Advertising management 
Rajeev Batra, John G. Myers, David A. Aaker 
 - 5th. ed. 
 - New Delhi:  Prentice Hall of India,  c1996 (1999). 
 - xiii, 754p.: ill.; 26 cm. 
 - (Eastern economy edition. .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8120312198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Management Advertising agencies - Management 
<br/><br/><label>Dewey Class. No.: </label>659.1  / B32A