Brands  the new wealth creators 
Edited by Susannah Hart and John Murphy; foreword by Tom Blackett.. 
 - Houndmills, London  Macmillan Press  1998 
 - xvi, 224p.; 24 cm. 
<br/><br/><label>ISBN: </label>333659090 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management. Brand name products - Marketing. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / B79B