Wilson, Richard M.S. <br/><br/>
Strategic marketing management  planning, implementation and control 
Richard M.S. Wilson and Colin Gilligan with David J. Pearson. 
 - 4th ed. 
 - New Delhi  Viva Books.  1996 
 - xx ,644p.: ill.; 28 cm. 
<br/><br/><label>ISBN: </label>8185617597 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management Strategic planning. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / W59S