TY  - BOOK
AU  - Wilson, Richard M.S.
AU  - Gilligan, Colin
AU  - Pearson, David J.
TI  - Strategic marketing management: planning, implementation and control
SN  - 8185617597
U1  - 658.8 
PY  - 1996///
CY  - New Delhi
PB  - Viva Books.
KW  - Marketing - Management
KW  - Strategic planning
ER  -