TY  - BOOK
AU  - Hart, Susannah
AU  - Murphy, John
TI  - Brands: the new wealth creators
SN  - 333659090
U1  - 658.827 
PY  - 1998///
CY  - Houndmills, London
PB  - Macmillan Press
KW  - Product management
KW  - Brand name products - Marketing
ER  -