Kotler, Philip <br/><br/>
Marketing management  analysis,  planning,  implementation,  and control 
Philip Kotler. 
 - 9th. ed. 
 - New Delhi  Prentice Hall of India  c1997. 
 - (various pagings) : ill. (chiefly col.), maps; 27cm. 
<br/><br/><label>ISBN: </label>8120311787 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / K95M