TY  - BOOK
AU  - Tull, Donald S.
AU  - Hawkins, Del
TI  - Marketing research: measurement and method; a text with cases
SN  - 8120309618
U1  - 658.83 
PY  - 0000///[n.d.]
CY  - New Delhi
PB  - Prentice Hall India
KW  - Marketing research
N1  - Marketing research
ER  -