Neelamegham, S. <br/><br/>
Marketing in India  cases and readings 
S. Neelamegham. 
 - 17th. rev. ed. 
 - New Delhi  Vikas Publishing House  1994 
 - xii, 940p.; 24 cm. 
<br/><br/><label>ISBN: </label>706995422 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management - Case studies - India Sales Management - Case studies - India. 
<br/><br/><label>Dewey Class. No.: </label>658.800954  / N37N