TY  - BOOK
AU  - Neelamegham, S.
TI  - Marketing in India: cases and readings
SN  - 706995422
U1  - 658.800954 
PY  - 1994///
CY  - New Delhi
PB  - Vikas Publishing House
KW  - Marketing - Management - Case studies - India
KW  - Sales Management - Case studies - India
ER  -