Green, Paul E. Research for marketing decisions Paul E. Green, Donald S. Tull and Gerald Albaum. - 5th. ed. - New Delhi Prentice Hall India [n.d.] - xii, 786p.; 24 cm. ISBN: 8120307577 Subjects--Topical Terms: Marketing research. Industrial management - Research. Marketing - Decision-making. Dewey Class. No.: 658.83 / G75R