Kinnear, Thomas C. <br/><br/>
Marketing research  an applied approach. 
Thomas C. Kinnear, James R. Taylor. 
 - 5th. ed. 
 - New York  McGraw Hill Book  [n.d.] 
 - xxii, 888p.; 24 cm. + +3 1/2' IBM PC format disk. 
<br/><br/><label>ISBN: </label>79122523 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management Marketing research. 
<br/><br/><label>Dewey Class. No.: </label>658.83  / K71M