TY  - BOOK
AU  - Kinnear, Thomas C.
AU  - Taylor, James R.
TI  - Marketing research: an applied approach
SN  - 79122523
U1  - 658.83 
PY  - 0000///[n.d.]
CY  - New York
PB  - McGraw Hill Book
KW  - Marketing - Management
KW  - Marketing research
ER  -