TY  - BOOK
AU  - Stanton, William J.
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
TI  - Fundamentals of marketing
SN  - 70610150
U1  - 658.8 
PY  - 0000///[n.d.]
CY  - New York
PB  - McGraw Hill Book
KW  - Marketing
KW  - Sales management
ER  -