Marketing  concepts and strategies 
edited by Sally Dibb .. [et al]. 
 - 2nd ed. 
 - Boston  Houghton Mifflin  1994 
 - various pagination, ill.; 25cm. 
<br/><br/><label>ISBN: </label>0-395-66928-6. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / M33M