TY  - BOOK
AU  - Fiffer, Steve
TI  - So you've got a great Idea
SN  - 201115360
U1  - 658.11 
PY  - 1986///
CY  - Reading, Mass.
PB  - Addison Wisley
KW  - Organizational change
KW  - Creative ability in business
KW  - Creative thinking
ER  -