Brands  the new wealth creators 
edited by Susannah Hart and John Murphy; foreword by Tom Blackett. 
 - Houndmills, Hampshire  Macmillan Press  1998 
 - xvi, 224p.; 24cm. 
<br/><br/><label>ISBN: </label>333659090 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product Management. Brand names product - Marketing. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / B79B