Kapferer, Jean-Noel. <br/><br/>
Strategic brand management 
 Jean-Noeउl Kapferer 
 - 2nd ed. 
 - Sterling, VA  Kogan Page  1995 
 - 443p.; 23 cm. 
<br/><br/><label>ISBN: </label>74942693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / K25S