Sharp, Kevin <br/><br/>
Know thy customer  how to follow marketing's first commandment 
Kevin Sharp and Kaniel Johnson; introduction by Ron Zemke. 
 - Chicago  Dartnell  c1997. 
 - xi, 243p.; 22 cm. 
<br/><br/><label>ISBN: </label>850132738 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers - Research. Consumer satisfaction.  Customer loyalty. 
<br/><br/><label>Dewey Class. No.: </label>658.834  / S35K