TY  - BOOK
AU  - Sharp, Kevin
AU  - Johnson, Kaniel
TI  - Know thy customer: how to follow marketing's first commandment
SN  - 850132738
U1  - 658.834 
PY  - 1997///
CY  - Chicago
PB  - Dartnell
KW  - Consumers - Research
KW  - Consumer satisfaction
KW  - Customer loyalty
ER  -