The Corporate brand 
Nicola Ind. 
 - London  Macmillan Business  1997 
 - xi, 184 p.: ill.; 24 cm. 
<br/><br/><label>ISBN: </label>333674723 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management. Brand name products. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / I3C2