Marketing  an active learning approach 
edited by Elizabeth Barnes .. [et al]. 
 - Oxford  Blackwell Publishing  1997 
 - xxii, 614p., ill.; 25cm. 
<br/><br/><label>ISBN: </label>0-631-20182-3. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / M35M