Marketing of services 
edited by S. S. Vernekar, Sandeep Goel, B. R. Bhardwaj. 
 - New Delhi  Deep and Deep Publications  2005 
 - xvi, 172p.; 21cm. 
<br/><br/><label>ISBN: </label>8176297178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management; Sales strategy.
<br/><br/><label>Dewey Class. No.: </label>658.8  / M33M