TY  - BOOK
AU  - Bhardwaj, B. R.
AU  - Goel,, Sandeep
AU  - Vernekar, S. S.
TI  - Marketing of services
SN  - 8176297178
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - Deep and Deep Publications
KW  - Marketing management; Sales strategy
ER  -