Kumar, Niraj <br/><br/>
Marketing communications theory and practice 
Niraj Kumar. 
 - Mumbai  Himalaya Publishing House  1998 
 - 447p., 24cm. 
<br/><br/><label>ISBN: </label>8174933425 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communications ;Information management.
<br/><br/><label>Dewey Class. No.: </label>658.80014  / N63M