TY  - BOOK
AU  - Batra, Rajeev
AU  - Aaker, David A.
AU  - Myers, John G
TI  - Advertising management
SN  - 8120312198
U1  - 659.1 
PY  - 1996/// (1999)
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Advertising - Management
KW  - Advertising agencies - Management
ER  -