TY  - BOOK
AU  - Sengupta, Subroto
TI  - Brand positioning: strategies for competitive advantage
SN  - 74624016
U1  - 658.827 
PY  - 1990///
CY  - New Delhi
PB  - Tata McGrawHill Publishing Company
KW  - Product management
KW  - Brand name products - Marketing
N1  - Include index
ER  -