Vieira, Walter <br/><br/>
Brand management  the Indian context 
Y.L.R. Moorthi. 
 - New Delhi  Vikas Publishing House  1999 
 - xi, 171p.; 24cm. 
<br/><br/><label>ISBN: </label>8125907394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Names Products Name. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / M76B