Green, Paul E. <br/><br/>
Research for marketing decision 
Paul E. Green, Donald S. Tull and; Gerold Albaum. 
 - 5th ed. 
 - New Delhi  Prentice Hall India  1999 
 - xii, 784p., 24cm. 
<br/><br/><label>ISBN: </label>8120307577 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management ;Decision making.
<br/><br/><label>Dewey Class. No.: </label>658.83  / G75R