Parmerlee, David <br/><br/>
Developing successful marketing strategies 
David Parmerlee. 
 - Chicago  NTC Business Books  2000 
 - xvi, 198p., 28cm 
 - (Americal marketing association marketing toolbox) .
<br/><br/><label>ISBN: </label>0-658-00132-9. 
<br/><br/><label>Dewey Class. No.: </label>658.4800285  / P17D