Nordstrom, K. (Kejell) <br/><br/>
The Essential brand book  over 100 techniques to increase brand value 
Iain Ellwood. 
 - 2nd ed. 
 - London  Kogan Page  2002 
 - vii, 322p., ill.; 22cm. 
<br/><br/><label>ISBN: </label>0-7494-3863-0. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / E60E