Saxena, Rajan <br/><br/>
What's in a Brand 
John Philip Jones. 
 - New Delhi  Tata McGrawHill Publishing Company  1998 
 - xxiii, 335p., 24cm. 
<br/><br/><label>ISBN: </label>74632019 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management ;Business names ;Product name.
<br/><br/><label>Dewey Class. No.: </label>658.827  / J57W