Saxena, Rajan <br/><br/>
Marketing management 
Rajan Saxena; Rajan Saxena. 
 - New Delhi  Tata McGrawHill Publishing Company  1997 
 - xvii, 571p., 24cm. 
<br/><br/><label>ISBN: </label>0-07-463362-7. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / S16M