Rust, Roland T. <br/><br/>
Service marketing 
Roland T. Rust, Anthony J. Zahorik; Timothy L. Keiningham. 
 - New York  Addison Wisley  1999 
 - xx, 508., ill.; 23cm. 
<br/><br/><label>ISBN: </label>0-321-05591-3. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / R98S