Aaker, David A. <br/><br/>
Services marketing  a strategic approach 
Karen P. Goncalves. 
 - London  Prentice Hall International  1998 
 - xiv, 225p., ill.; 23cm. 
<br/><br/><label>ISBN: </label>0-13-954892-0. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / G51S