Majumdar, Ramanuj <br/><br/>
Marketing research  text and cases 
Harper W. Boyd, Ralph Westfall and; Stanley F. Stasch. 
 - 7th ed. 
 - Delhi  All India Traveller  1996 
 - xv, 816p., 24cm. 
<br/><br/><label>ISBN: </label>81-85386-16-1. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Marketing Research  Sales Management. 
<br/><br/><label>Dewey Class. No.: </label>658.83  / B75M