TY  - BOOK
AU  - Green, Paul E.
TI  - Marketing research: text,     applications and case studies
SN  - 81-224-0338-7.
U1  - 658.83 
PY  - 1999///
CY  - New Delhi
PB  - New Age International
KW  - Management
KW  - Marketing Management
KW  - Market Research
ER  -