Stoner, James A.F. <br/><br/>
Marketing management 
Philip Kotler. 
 - 10th ed. 
 - New Delhi  Prentice Hall India  [n.d.] 
 - xxxi, 718p., ill.; 26cm. 
<br/><br/><label>ISBN: </label>81-203-1609-6. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K95M