Kanter, Jerome <br/><br/>
Marketing management  case and concepts 
Nikhilesh Dholakia .. [et al]. 
 - New Delhi  Macmillan Buisiness  1997 
 - 643p., 22cm. 
<br/><br/><label>ISBN: </label>0-333-90275-0. 
<br/><br/><label>Dewey Class. No.: </label>658.83  / M33M