TY  - BOOK
AU  - Gupta, S.L.
AU  - Kotler, Philip.
AU  - Moorthy, K. Sridhar.
TI  - Marketing models
SN  - 8120314751
U1  - 658.801 
PY  - 1999///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing - Management
KW  - Marketing - Mathematical models
KW  - Consumer behavior - Mathematical models
ER  -