Wilson, Richard M.S. <br/><br/>
Strategic marketing management  planning,     implementation,     and control 
Richard M.S. Wilson and Colin Gilligan. 
 - 2nd. ed. 
 - New Delhi  Viva Books  2001 
 - xx, 827 p.: ill.; 29 cm. 
<br/><br/><label>ISBN: </label>8176490709 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management. Marketing - Decision making.  Strategic planning. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / W59S